Zuri Beauty 5 in 1 Facial Serum is a special formulation containing the following active ingredients: Hyaluronic Acid Niacinamide Vitamin C Vitamin E and Collagen Ideal for: All Skin Types Natural, Organic & Vegan These ingredients work together to promote skin that appears more youthful-looking. Regular use may improve appearance of skin color, helping to reduce the appearance of fine lines under eyes, crows feet, lip, smile lines and appearance of forehead wrinkles for brighter looking skin. We use a potent form of Vitamin C that offers antioxidant nourishment that may combat the signs of aging by promoting younger-looking skin, helping to reduce the appearance of hyper-pigmentation, dark spots, discolorations, age spots, and pigment associated with age, sun exposure, hormones, birth control pills, sunburn, and occasional breakouts. Our topical serum contains premium ingredients. It does NOT contain parabens, sulfates, synthetic artificial dyes, harsh fillers or chemical fragrances. Our formula helps improve the appearance of your complexion for skin that appears smoother, feels firmer and looks more radiant. All of our products use advanced ingredients, are animal cruelty-free and suitable for all skin types. Effective yet gentle enough for sensitive, mature, and aging skin types offering results you can see and feel. Apply 2 – 3 drops of serum twice a day, morning and evening, to your face and neck after cleansing. Massage in circular motion for better absorption. Wait for your skin to absorb the serum, then apply for moisturizing cream. Within approximately 7-10 days skin may feel softer, appear smoother, look plumper more hydrated. With regular use, at 4-6 weeks some users reported a brighter looking glowing complexion along with skin that appears plumper and feels more supple. Individual results may vary.